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Strategic Plan
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Strategic Plan 
 

Strategic Plan 2008-2010

 Information Source: The International Carwash Association will become the recognized source of unbiased, relevant and useful industry information and knowledge.

  • nStudy of Consumer Car Washing Attitudes and Habits
  • n New Car Wash Investor
  • nChemical Safety

Communication: The International Carwash Association will use innovative media to effectively deliver industry information.

  • nVideo
  • nNew website
  • nMass customization
  • nPublic relations– “green” message
  • nMembership features and benefits

Education: The International Carwash Association will become the industry leader in providing education, knowledge and best practices.

  • nInsight
  • On the Cleaning Edge
  • nProfiles in Leadership
  • nNew Investor Seminar
  • nExecutive Education
  • nRegionalized educational offerings

Revenue: The Interantional Carwash Association will increase revenue and diversity sources of revenue in order to increase financial resources to apply to meeting the needs of the membership and the industry.

  • "Summit" with regionals
  • Car Care World Expo
  • Website revenue
  • Gen X & Y
  • Membership Marketing Campaign

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p: 888-ICA-8422 • e: info@carwash.org
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